January 20, 2014

I'm not gonna cry for you, my mascara is too expensive!

Beautiful world of mascaras...

Modern mascara was invented at the beginning of last century by a chemist T.L. Williams, for his sister named Maybel. The formula was based on coal dust mixed with Vaseline. As the idea seemed good, T.L. Williams started a direct-selling business for the product. Thus Maybel and Vaseline were shortened as… Maybelline.

Who doesn't have a mascara????Who doesn't have two or three???? I actually own 4!!!!


Interesting Statistics Describing Shopping Habits: 
  •         Average woman spends $15,000 on makeup in her lifetime.
  •         Each time she shops, she’ll spend roughly $43, equaling about $216 a year.
  •         That’s about $2,750 on eye shadow, $1,780 on lipstick and $3,770 on mascara in total 

Even though stats is a little bit outdated, it clearly shows the trend.
What can we learn from this data? If an average woman spends $3,770 on mascara during her lifetime, this means that she spends $54 on mascara alone a year. We can't deny mascara became an important part of everyday life of almost every woman. 

Is there is a way to spend less money on mascara (bottle of coal dust and Vaseline :) every year and still get the same beautiful lashes?

1. Read reviews written by other users 
2. Look at the pictures "before and after"
3. Give your a mascara a try (at least 4-5 days to get used to a brush)
4. Look for coupons or deals (every now and then I score a free mascara at a drug store)
5. I earn Sephora gift cards by doing Bing Search Rewards program
6. Return mascara if you are not satisfied with it's quality
7. Look for brand new mascaras on Ebay
8. Try well known foreign brands (I personally love Missha cosmetics; its quality is really great)
9. Take Biotin vitamins (Biotin promotes hair and nail growth)
10. Use castor oil once a day (apply castor oil on the eyelashes at night using qtips)
11. Eat healthy (food natural in omega 3 oils and green vegetables promote hair growth)
12. Take off eye make up completely before going to sleep! 
13. Discard mascara after its has been opened for 3-4 months
14. Don't share your mascara with other people! 

Let me know if you know other tricks! 


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